The Longaberger Co. will call back 50 basket makers in response to strong sales of its new National Football League and collegiate lines and to help build inventory for what is expected to be an improved holiday season.
The Newark-based company said the basket makers will return to work at its basket-making facility in Frazeysburg beginning this week.
"Given the challenging economy we've faced in Ohio and across our country, we're more than happy to be putting people back to work," said CEO Tami Longaberger. "We're seeing gradual signs of improvement in the economy. It's evident in the strong response to our NFL and collegiate lines and in the sense of optimism among our home consultants regarding the upcoming holiday season."
In September, Longaberger launched officially licensed basket sets featuring each of the 32 NFL teams and some universities, including Ohio State University, Indiana University, Michigan State University, University of Iowa and Virginia Tech.
The company soon will begin offering additional universities as it receives approval from those schools.
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